Marketing and SEO for the automotive industry
Customers for dealerships and service stations are attracted through local SEO, contextual advertising, and SMM targeted at car owners.
What channels work best in the automotive business?
A combination of tools is the most effective approach in this case. SEO, particularly local SEO, is an effective strategy for attracting customers who are actively seeking services such as "service station nearby" or "buy a car in [city]". Contextual advertising, or pay-per-click (PPC) as it is also known, is a highly effective marketing tool that delivers swift results. It enables you to target specific models or promotions, ensuring that your advertisements reach the right audience. SMM is responsible for the creation of images, the demonstration of new products, the presentation of the "behind the scenes" of the service and the establishment of a community around your brand.
Developing a comprehensive digital strategy
Goals, KPIs, and a set of tools are defined
Local SEO promotion
Your website and Google Business Profile are optimized to attract customers in the local area
Setting up contextual advertising (PPC)
Campaigns in Google Ads for targeted queries are launched
Social media management (SMM)
Content for Facebook and Instagram that is interesting to car owners is created
Email marketing
Email chains are developed to warm up leads and manage the database
Setting up end-to-end analytics
The effectiveness of each channel up to the sale is tracked
An integrated approach for maximum results
Utilising a single advertising channel is not an effective strategy for achieving consistent results. We have developed a system in which different tools complement each other. For instance, advertising on social media has been shown to increase brand awareness, which positively impacts the CTR (click-through rate) of search ads. SEO drives organic traffic, and remarketing "catches up" with those who have visited the site but not left a request.
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Stable flow of leads from different channels
Diversification of sources of customer acquisition -
Reaching the audience at all stages of the funnel
From acquaintance to purchase decision -
Growth of brand awareness
Your company becomes known among the target audience -
Optimization of the advertising budget
End-to-end analytics allows you to invest in the most effective channels -
Dominance in local search
You become #1 in your neighborhood or city -
Building long-term relationships with the audience
Through useful content and SMM
Our approach
We manage your projects using established agile techniques to ensure collaboration between all parties involved. Our streamlined process results in quicker completion times and the attainment of even the most challenging objectives.
- Web development
- UX/UI Design
- Discovery Phase
- Mobile Development
- AWS and Cloud services consulting
- Test Automation
- Product-to-market launch
Web development
We employ diverse web programming methods for smooth platform operation. Our full web development cycle encompasses different programming languages for optimal technical solution architecture.
We analyze
- Choose your tech stack
- Create solution architecture
UX/UI Design
We create a comprehensive product from start to finish and offer customized web UX/UI design to meet your specifications. We always keep in mind the end-users to enhance their experience.
We analyze
- Fulfilling the client’s request
- Creating UX/UI design
- Improving end-user experience
Discovery Phase
We conduct thorough research on the client's business to identify areas for improvement before beginning any development work. Our planning phase is crucial to ensuring successful outcomes and delivering better results.
We analyze
- We conduct thorough resea
- We strategize
- We aim for an optimized result
Mobile Development
To ensure optimal productivity for your business on web and mobile devices, we offer a comprehensive mobile app development solution. Our services include complete native development for iOS and Android to cater to your client needs.
We analyze
- Create a convenient mobile web version
- iOS and Android platforms
- Full cycle development
AWS and Cloud services consulting
We offer AWS cloud consulting services to ensure the security of your corporate information. Our services will help you connect cloud servers for safe storage and understand the basic needs of cloud storage for your business.
We analyze
- Ensuring the security of your business
- Offering comprehensive consulting on cloud technology
- Providing the appropriate cloud solution
Test Automation
Before launching the project, we rigorously test the product with three types of test automation services: unit tests, E2E tests, and integration tests. This ensures that everything operates smoothly before you launch to the market.
We analyze
- Three test types
- Bug-fixing
- Triple-checking before launch
Product-to-market launch
We are dedicated to making your product a success with innovative ideas and a passion for excellence. Our commitment ensures your success and we meticulously prepare every aspect to launch your product in the market with confidence.
We analyze
- Comprehensive support for launch and beyond
- Market analysis
- Consulting for a successful launch
Case
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Implemented projects