Content marketing and SEO for IT companies
Content including expert articles, case studies, and guides is created to drive organic traffic and support lead generation
How does content marketing for B2B Tech work?
Customers in the IT industry are looking for solutions to complex problems, rather than just products. Content marketing enables you to provide them with these solutions. You can create useful content, such as blog articles, research and webinars, to answer their questions. This will attract your target audience from search engines, demonstrate your expertise and build trust. When they later need a product, they will remember you.
Developing a content strategy
Themes, formats and delivery channels of content are strategically determined to maximise reach and engagement.
SEO analysis and semantics collection
Key search queries used by your audience are researched to optimize information delivery
Expert content writing
Content assets such as articles, case studies, guides, and white papers are developed to engage and inform your audience
Content distribution
Content is distributed across blogs, social channels, and third-party platforms to enhance visibility
Link building
Your content is linked from reputable external platforms to enhance authority and search rankings
Analytics and reporting
Traffic, rankings, and lead generation from content are continuously tracked to measure effectiveness
Why is content the best investment in IT?
Advertising only works if you pay for it. Quality content works for years. A single well-written article can generate targeted traffic from Google for years. This strategy builds long-term relationships with your audience and creates a valuable intangible asset for your company: an expert reputation. In the B2B sector, where sales cycles are lengthy, trust built through content is crucial.
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Generation of organic leads
A steady stream of customers from search engines -
Building brand authority
You become a recognized expert in your niche -
Increase trust
Useful content demonstrates your competence -
Reducing the cost of customer acquisition
Organic traffic is cheaper than advertising traffic -
Improving the SEO performance of the site
Content helps to rank for a wide range of queries -
Creating a valuable asset
A library of content that has been working for you for years
Our approach
We manage your projects using established agile techniques to ensure collaboration between all parties involved. Our streamlined process results in quicker completion times and the attainment of even the most challenging objectives.
- Web development
- UX/UI Design
- Discovery Phase
- Mobile Development
- AWS and Cloud services consulting
- Test Automation
- Product-to-market launch
Web development
We employ diverse web programming methods for smooth platform operation. Our full web development cycle encompasses different programming languages for optimal technical solution architecture.
We analyze
- Choose your tech stack
- Create solution architecture
UX/UI Design
We create a comprehensive product from start to finish and offer customized web UX/UI design to meet your specifications. We always keep in mind the end-users to enhance their experience.
We analyze
- Fulfilling the client’s request
- Creating UX/UI design
- Improving end-user experience
Discovery Phase
We conduct thorough research on the client's business to identify areas for improvement before beginning any development work. Our planning phase is crucial to ensuring successful outcomes and delivering better results.
We analyze
- We conduct thorough resea
- We strategize
- We aim for an optimized result
Mobile Development
To ensure optimal productivity for your business on web and mobile devices, we offer a comprehensive mobile app development solution. Our services include complete native development for iOS and Android to cater to your client needs.
We analyze
- Create a convenient mobile web version
- iOS and Android platforms
- Full cycle development
AWS and Cloud services consulting
We offer AWS cloud consulting services to ensure the security of your corporate information. Our services will help you connect cloud servers for safe storage and understand the basic needs of cloud storage for your business.
We analyze
- Ensuring the security of your business
- Offering comprehensive consulting on cloud technology
- Providing the appropriate cloud solution
Test Automation
Before launching the project, we rigorously test the product with three types of test automation services: unit tests, E2E tests, and integration tests. This ensures that everything operates smoothly before you launch to the market.
We analyze
- Three test types
- Bug-fixing
- Triple-checking before launch
Product-to-market launch
We are dedicated to making your product a success with innovative ideas and a passion for excellence. Our commitment ensures your success and we meticulously prepare every aspect to launch your product in the market with confidence.
We analyze
- Comprehensive support for launch and beyond
- Market analysis
- Consulting for a successful launch
Case
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Implemented projects